Whose Faulty Vision

Great Movie Ad

I just saw a great ad on the side of a bus. No images, just white text on a black background, saying:

YIPPIE KAI YI YAY MO
John 6:27

I love the way it assumes you know stuff: to understand the ad, you have to remember the famous line from the original “Die Hard”, and that the character who delivered it was named John. It helps to know that “Live Free or Die Hard” is coming out soon, and that gets you to interpret the 6:27 (I may be misremembering the exact numbers) as a date.

Great stuff. It obviously won’t win over anybody new, but it’s not trying to–it’s trying to whip up excitement among die-hard “Die Hard” fans, and it sure does that.